Every mistake that jars with your visitor is another reason that they may choose to go elsewhere.
Too many mistakes and your credibility will be shot to pieces and you can kiss goodbye to that customer.
There are so many sites out there that don’t even meet basic threshold competency standards.
I’m not talking about compelling copy, beautiful images (although of course these are important).
I’m talking about basic
Avoid making these mistakes:
Copyright year not current
This is one of the first things I notice. Look at the footer of a well respected company like Apple and the attention to detail is perfect.
Look at the copyright at the bottom left. It’s current.
Many small businesses and blogs don’t update their copyright year.
It might read 2015 instead of 2016. Or even earlier.
The problem is that it looks sloppy and your customer will register this, even at an unconscious level.
Even if English is your second or third language, there’s NO excuse for bad spelling.
‘Form’ instead of ‘from’ or ‘cuboards’ instead of ‘cupboards’.
It shows that you didn’t check before publishing your shop front. What else didn’t you check?
If you can’t show attention to detail here, what else is wrong?
Bad grammar gets noticed. It jars.
An easy way to make sure that your grammar is correct is to keep your sentences short and simple.
Watch your punctuation and get a book on style if necessary.
Your site not being mobile responsive
In 2016, your site HAS to look good on a mobile.
Mobile responsiveness means that your website will resize itself according to the size of screen that it’s being viewed on.
Old websites will not be mobile responsive.
Blog not being updated enough
You’ve got a blog? Great stuff!
Hmm your last post was in January 2014? It’s now July 2016?
What conclusions can I draw?
That nothing’s happened in the last 30 months?
That you can’t keep it updated?
That you won’t invest in a copywriter?
Design not refreshed in the last 2 years
Websites are like physical shops. They need refurbishment and maintenance to look good.
The paint on your front door looked great when it was first done. Everyone gave you props. But now, five years on, the paint is fraying and looks sun-weathered. It needs a fresh coat of paint.
Is your website like this?
Look at your competitors. Do their websites look tired? Or do they look awesome?
The likelihood is that they’re newer than yours, with current fonts and layouts.
Contact details email address not using Gmail or @YourDomainName.com
If you’re a small business, and you use an old email address like @btinternet.com or @something.net, you betray the fact that you’re probably old (thanks Angelique for pointing this out about my hotmail account) and probably not that savvy with technology).
You might think that this doesn’t matter, but your competitors are making the most of technology and so should you.
Broken links that don’t go anywhere
I see so many websites where links don’t take you where they should.
A recent example (I won’t mention because I know them), their footer had social media icons. The Twitter icon link didn’t go anywhere. It’s sloppy and so easy to fix. Why is nobody checking this?
Compare this to an upmarket competitor where the links work like a dream.
If you were a customer, who would you want to work with?
Is your website making any of these mistakes? Can you think of other mistakes you’ve seen?
Let me know in the comments below and if I can help!