Don’t get Jebbed
The recent case of poor Jeb Bush getting his proverbial pants pulled down by Donald Trump is a worst case scenario of why you need to own and protect your own domain name.
Jeb forgot to renew his domain name and it was snapped up by a savvy Trump team who made sure that the url www.jebbush.com pointed and redirected to a Trump-related website.
Think of domain names as online homes and real estate. It would be annoying for Barack Obama to not own his own domain. As it is, he does www.barackobama.com
Soon, all the good domains will be gone. It’s a land grab and it’s time to stake your claim. It’s going to be the sort of thing that you build a portfolio of and pass down to your descendants.
Deals are still there to be had, particularly if you have an unusual name. johnsmith.com unfortunately for John Smiths is long gone.
I managed to secure www.danbenedictus.com for my brother-in-law, Dan Benedictus and www.angeliquevu.com for my Vu.
My sister, Rebecca Chan, wasn’t so fortunate. www.rebeccachan.com is taken. Now it’s a question of whether she settles for an inferior domain such as .co.uk, .net, .org. or whether she adds to the length of the url to find a unique .com domain such as www.rebeccacychan.com, or something else.
.com domains are clearly the most prized and should be taken first. If you can afford it, you should buy all of them (.net, .co.uk, .org, .me) and hold them so that no unscrupulous rogue can steal it from you and do bad things to your online reputation.
Your website should point to your .com domain and the others should either be dormant or redirect to your .com domain.
The shorter the url, the better generally. You don’t want to get a really long domain name, else people might misspell and pass by your site.
Get one that is easily and clearly communicated verbally and doesn’t need to be repeated over and over.
No numbers like ‘2’. ‘boyz2men.com’ would be a mistake because people might confuse the ‘2’ with ‘two’.
No dashes. All one word is better than ‘word-word-word’ because people assume that there’s no dashes in your url.
Keep it simple.
Where to get them from
I register mine at 123-reg and also through my hosting provider TSO.
123-reg is a simple to use resource and has an easy to manage control panel. Their support is also excellent, with replies by email within 24hrs. Check them out here: www.123-reg.co.uk
TSO is awesome value for money in terms of hosting and they make it easy to register domains as well. Check them out here: www.tsohost.com
Let me know in the comments below if you have questions!